Communicating a luxury Caribbean vibe with the Intercontinental brand.

The Intercontinental hotel in San Juan asked me to design a new website for their hotel, something that communicated the feel of the Caribbean.

This was a pitch project, an attempt by the local management to distinguish themselves from the Intercontinental’s global brand.

Unfortunately, the Intercontinental global brand ultimatly wouldn’t let the hotel deviate from dated brand guidelines. However, the team in San Juan loved the content we produced during my site visit. They said it captured the unique vibe of their property and local.